Profiles VS Websites for SEO and SEM campaigns, which is better?

DO NOT GO WITH ANY MARKETING COMPANY WHO OFFERS YOU PROFILES ON DIRECTORIES FOR SEO! I cannot tell you how many clients I have had complain to me about their so called online marketing and how its not working at all. This is because Google does not rank a profile as a separate entity but as a whole in that directory, If your marketing company is selling you on exposure through their directory don’t buy into it. No search engine will every give a profile higher ranking than a top level domain (www.yoursite.com) in fact google has taken steps recently to stop this profile boom and its rankings after multiple complaints from people all over the web about scams and what not.