Profiles VS Websites for SEO and SEM campaigns, which is better?

DO NOT GO WITH ANY MARKETING COMPANY WHO OFFERS YOU PROFILES ON DIRECTORIES FOR SEO! I cannot tell you how many clients I have had complain to me about their so called online marketing and how its not working at all. This is because Google does not rank a profile as a separate entity but as a whole in that directory, If your marketing company is selling you on exposure through their directory don’t buy into it. No search engine will every give a profile higher ranking than a top level domain ( in fact google has taken steps recently to stop this profile boom and its rankings after multiple complaints from people all over the web about scams and what not.